About 18 months after its entry in India, a Spotify listener spent an average of 97 minutes on the app, almost ten times more than any other streaming music brand.
Despite losing the top spot to Mumbai, ATK Mohun Bagan will still harbour hopes of salvaging their season with a second successive Hero ISL title.
The lack of bandwidth and content means it will be a long time before online streaming services take off in India.
Hero ISL received, in its third edition, a total viewership of 216 million as compared to around 207 million last year. One of the highlights of the season was the sharp increase in rural India viewership registering a cumulative figure of 101 million, indicating the widespread appeal of the sport.
The profit boost for studios will in large part be driven by the rush for local-language content from platforms like Netflix Inc
Companies are playing the price game to woo customers.
